Fränzel, Nils/Swoboda, Bernhard/Winters, Amelie (2021): How Online Trust and Online Brand Equity Translate Online- and Omni-Channel-Specific Instruments into Repurchase Intentions. In: Marketing ZFP – Journal of Research and Management 43 (1–2), S. 37–53.

Frän­zel, Nils/Swoboda, Bernhard/Winters, Ame­lie (2021): How Online Trust and Online Brand Equi­ty Trans­la­te Online- and Omni-Chan­nel-Spe­ci­fic Instru­ments into Repurcha­se Inten­ti­ons. In: Mar­ke­ting ZFP – Jour­nal of Rese­arch and Manage­ment 43 (1–2), S. 37–53.