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Frän­zel, Nils/Swoboda, Bernhard/Winters, Ame­lie (2021): How Online Trust and Online Brand Equi­ty Trans­la­te Online- and Omni-Chan­nel-Spe­ci­fic Instru­ments into Repurcha­se Inten­ti­ons. In: Mar­ke­ting ZFP – Jour­nal of Rese­arch and Manage­ment 43 (1–2), S. 37–53.

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