Swoboda, Bernhard/Winters, Amelie (2021): Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalty. In: Journal of Business Research 125 (3), S. 279–294.

Swo­bo­da, Bernhard/Winters, Ame­lie (2021): Reci­pro­ci­ty wit­hin Major Retail Purcha­se Chan­nels and their Effects on Over­all, Off­line and Online Loyal­ty. In: Jour­nal of Busi­ness Rese­arch 125 (3), S. 279–294.

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