Sinning, Carolina/Swoboda, Bernhard (2021): Endorsed Branding of Global Corporate and Product Brands from the Consumers’ Perspective across Nations. In: Management International Review 61(4), S. 563–598.
Sinning, Carolina/Swoboda, Bernhard (2021): Endorsed Branding of Global Corporate and Product Brands from the Consumers’ Perspective across Nations. In: Management International Review 61(4), S. 563–598.