Sinning, Carolina/Swoboda, Bernhard (2021): Endorsed Branding of Global Corporate and Product Brands from the Consumers’ Perspective across Nations. In: Management International Review 61(4), S. 563–598.

Sin­ning, Carolina/Swoboda, Bern­hard (2021): Endor­sed Bran­ding of Glo­bal Cor­po­ra­te and Pro­duct Brands from the Con­su­mers’ Per­spec­ti­ve across Nati­ons. In: Manage­ment Inter­na­tio­nal Review 61(4), S. 563–598.