Swoboda, Bernhard/Müller, Marius (2022): E‑Commerce Firms’ Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators, Marketing ZFP – Journal of Research and Management, 44(1), S. 3–22.
Swoboda, Bernhard/Müller, Marius (2022): E‑Commerce Firms’ Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators, Marketing ZFP – Journal of Research and Management, 44(1), S. 3–22.