Foscht, Thomas/Swoboda, Bernhard/Zhang Hongxia (2020): Consumer Behavior – Focus on the Buying Behavior of Individuals and Organizations. Beijing: Peking University Press. 

Foscht, Thomas/ Swo­bo­da, Bernhard/Zhang Hon­gxia (2020): Con­su­mer Beha­vi­or – Focus on the Buy­ing Beha­vi­or of Indi­vi­du­als and Orga­niz­a­ti­ons. Bei­jing: Peking Uni­ver­si­ty Press.

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