Foscht, Thomas/ Swoboda, Bernhard/Zhang Hongxia (2020): Consumer Behavior – Focus on the Buying Behavior of Individuals and Organizations. Beijing: Peking University Press.
Foscht, Thomas/ Swoboda, Bernhard/Zhang Hongxia (2020): Consumer Behavior – Focus on the Buying Behavior of Individuals and Organizations. Beijing: Peking University Press.